Episode 26: Making Podcast Metrics Sexy with Mariah MacInnes
Tracking your podcast metrics isn't always the most appealing part of your podcast journey, but one that definitely matters if you want to grow. Today I'm joined by Content Queen Mariah who's combined her love of storytelling to create a fantastic podcast that converts.
You'll learn:
How a love of storytelling changed Mariah's business
Why consistency really is key
Staying motivated when other podcasts drop off
Advice for podcast hosts
About Mariah
Mariah MacInnes, the Founder of Content Queen (and atravellers.co) is a digital nomad, strategist, storyteller and big dreamer with the purpose to inform and educate. Mariah has been in the marketing industry for over 8 years and has a background in Journalism and Public Relations.
A go-getter with huge energy and passion for writing, Mariah has recently found more of a balanced lifestyle after being diagnosed with 2 tumours in her bowel and pancreas. This health scare sent her on a storytelling journey, sharing her story online while inspiring others to do the same.
Mariah started Content Queen in 2019 after feeling a pull to live a life travelling and exploring what the world has to offer. She now lives the digital nomad lifestyle while building her content marketing agency and her passion project, atravellers.co!
Connect with Mariah on Instagram or on her website
We'd love you to help us achieve our goal of 100 ratings and reviews.
Share this episode with a friend who you know would love it also!
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Good Chat Media acknowledges the traditional owners of the land where we work, live and record the Wurundjeri people of the Kulin nation and we pay our respects to elder's past and present always was always will be Aboriginal land.
Hey, I'm Cass, the founder podcast production agency, Good Chat Media and welcome to Good chats. Good chat is a podcast with a holistic approach to business and marketing. And with the help of some super special people, I'll be spilling all the secrets about boosting your brand building credibility and connecting with community through podcasting. Let's get into the episode.
Hi friends. Welcome back to another episode of the Good Chats podcast. It is your girl, Cass, back again for another episode of the Good Chats podcast. I'm so excited for this conversation. I know I say that about all of my guests, but it's because I genuinely have people on here that I actually want to talk to and that are very cool and doing cool things.
Today's guest, Mariah, Content Queen Mariah, is the founder of Content Queen and is a digital nomad, strategist, and storyteller, and just a big old dreamer with the purpose to inform and educate. Her audience. Mariah has been in the marketing industry for over eight years and has a background in journalism and public relations.
And at the time of recording, this was earlier this year. Mariah and her partner were going to set off on an amazing journey in Europe, and if you have TikTok, you're going to want to go and check out their amazing travels, because I freaking love it. I will link their TikTok in the show notes as well, but oh my god, they crack me up.
I love it so much. And I love seeing so many people doing cool stuff while... Running businesses, that is what we're doing it for. That is why we're here. And we both share such a love for travel, such a love for marketing, such a love for podcasting. And Mariah and I spoke a while back on her podcast, the content queen podcast about podcasting.
Surprise, surprise. But. In today's episode, it's really, really cool because we're chatting a lot about metrics. And I know that is a very unsexy topic, but we freaking love it. Mariah has so many episodes, like it's reaching up to the 200 mark of episodes. We talk about what she attributes her podcast success and growth to, how she tracks her metrics, what kind of.
Metrics she actually tracks, and then we talk about how the podcast has helped her personal brand and her business. Because with the podcast, we talk a lot about storytelling and it's something that we're both really passionate about. And it really has had an impact on her podcast and her business so much.
Oh, I don't want to talk too much about what we're going to talk about in the episode, because it's so juicy and good. And I got so much out of this episode and I really hope you do too. So I'm not even going to chat about this even further. All I'll say is go and check out Mariah and Mitch on. Their TikTok, because it is amazing.
Without further ado, please welcome the content queen herself, Mariah. Hi, Mariah. Thanks for coming on the podcast. Thank you so much for having me. So excited to talk to you as always. Yes. So good. We've been on each other's podcast now. Welcome to the good chat gang. Thank you. I'm excited to chat. I love a good chat.
So good. Tell us about you, what you're doing, your podcast, because that's what we're going to talk about today is your podcast. Tell us about how you got into it and what you do outside of that. Yeah, amazing. So yes, I'm Mariah and Cass would have done my intro, but I'm the founder of Content Queen. I actually started podcasting well before I started my business because I liked to talk and I remember at work, you know, every Monday you share what you did on the weekend.
And I was like always so excited, but even if I did nothing and everyone's like, you just love sharing stories. I'm like, I know that you need to start a podcast. I was like, So I did, I learned from scratch, I Googled and worked it out, record on my phone with some headphones, um, which now is like, Oh, okay.
And people still do that. I know. I mean, it works. And, and to be honest, I'm not a perfectionist. So, you know. Sometimes you've got to do what you've got to do, whatever works. Um, so I started a podcast called, how do you solve a problem like Mariah? Stop it. That is so cute. I did not know that. It had 20 episodes, no, maybe more.
I can't remember. It was named after, so when I was a child, the sound of music was just. Our childhood, you know, movie we'd watch all the time. I went to like two of the stage shows and my mum would sing, how do you solve a problem like Maria with a H. So that's kind of how it came up. And in my intro, my brother, when I was telling my family, I'm starting a podcast, it's called this.
My brother said, are you going to mention like, spoiler alert, you can't solve a problem like Mariah. So in my intro, I had that, it was like, it was great. And I just like interviewed anyone and everyone talked about. Um, I did a month where I said yes to everything and documented my journey and I did it with a friend.
Cool. On the podcast. I had my dad come on. We did an episode drunk. That was interesting. I did an episode with my parents while we're traveling Vietnam from our bed. Like it was just so weird. I just talked about heaps of things. You bring that back. That sounds cool. Yeah, I probably should. I had to stop it just because when I started Content Queen, I just didn't have capacity and I didn't even have.
A podcast for content queen at the time, but then I sort of morphed and changed and obviously like, okay, I have to have a podcast cause I've got to talk somewhere. You know, I've got to me. Yeah, that was my first ever experience of podcasting. It was amazing to open myself up to a community of podcasters because we were.
Doing it as a hobby, I would connect with people on Facebook groups. I did a segment of like, how did you lie yourself into an opportunity? And I had a guy come on and talk about how he lied about being the manager for Red Hot Chili Peppers and ended up getting a job with them, obviously back in a time where it was.
I had a girl lie about her resume and got a job in radio. I had a guy that lied about his criminal record and got into the Marines. Interesting. So it's like, just come and chat with me. Let's talk. So it was just opened me up to a community of people that I have on Facebook still. I remember when I started my business and they were like, Oh, that's amazing.
Good on you. Like I have this one guy that messaged me for my birthday still, like, and when he had his baby, you know, like, Oh, just this little family of people that I've met from podcasting. And that's, what's beautiful about it too, right? Obviously, when I started my business, I was like, okay, cool. This is a good opportunity for me to nurture an audience.
And then obviously we got a bit more strategic and everything was a little bit different. And I started, it was called Life as a Freelance Writer to begin with in 2019. And then it rebranded to the Content Queen Podcast just cause it was, made more sense for me. And yeah, I'm a few episodes in now. Yeah, you are.
It's been gone for a while and I love it. It's just a habit. a routine. I absolutely love it. It's connected me with such amazing people. And yeah, one of the best things I ever did back in 2018 when I first started my original podcast and then obviously changing it for business. So that's my little journey.
And now I'm podcasting from my car as I'm traveling Australia in my SUV, which makes for just like entertaining content as well. Right? Like, yeah, you know, I don't have a good podcast studio, but it works. So it works and you're living out like. Cool experiences that you're able to share with other people.
Like, I mean, I'm just in my apartment, so. Yeah. But it's still like, you know, obviously there's days I would like to be a bit more grounded, but, um, I actually used to record my podcasts in my walk in wardrobe when I lived in Melbourne. Yeah. A little box. And I, and then sometimes if I was at my parents had Go into their walking wardrobe and record it in there.
So cute. I'm still in a box and sweating, but that's fine. A less soundproof box in the, in the, in the car. Yeah, definitely. For reference, you are in Townsville. That's why you're sweating. Yeah, um, I'm very hot. We'll make it quick so you can get out of the car. It is what it is. It's like a sauna. It's like, it's good for the health, just a bit of detox at the same time.
Yeah, so good. So. By the time this episode comes out, you'll have over 180 episodes, which is, holy shit, amazing. It's a lot of me talking. It is a lot of talking. What do you think has been the real key attributes for the growth and the success of your podcast? Cause I've looked it up on Chartable and you're doing pretty well.
You know, the one thing it's consistency. Yeah. I will say it. Three times, consistency, consistency, consistency. Yeah. But one of the things for me is just learning and adapting and I'm a big assumption maker, so I'll make assumptions like, okay. This type of episode did really well, or that type of episode, that kind of title did well, or, you know, I might notice, and sometimes my clients as well, like, Oh, you mentioned in these episodes, numbers and those worked really well, let's try that.
So, you know, I'm always sort of. Testing, asking questions and learning and adapting the other one. So we've got consistency, learning, adapting. I've got consistency on there again in my little notes, because honestly, you just have to, you have to stay with it. There's actually not a lot of podcasts out there and not a lot of podcasters get to over like 20 episodes.
I mean, when I first started, it was like a goal to just get over 20 episodes because that's like, people would die off after 20 because they're like, ah, this is hard work. This isn't getting me anywhere. So definitely consistency. It's just, it's huge with anything, but promote the hell out of it. Yeah. If you're going to spend, you know, hours creating this podcast because you've got to edit and obviously if you have the amazing Cass in your life, it just, you just record and just talk and she does all the magic.
You still have to plan and everything beforehand. You still have to do what your plan is, what are the, you know, themes you're going to be talking about, what are the topics, how are you going to be able to lead this conversation into The way you work and how you're going to tell stories in that of like, how you help people.
There's a lot of things that people have to do to be able to make it work. Exactly. So promote it, like talk about as much as possible, randoms in the street. If we have conversations, like, what do you do? Dah, dah, dah. And then I'll say like, if I had someone that told me about that on my podcast. I'm going to tell them, Oh yeah, I have a podcast.
And like, someone told me about that on there and they're like, Oh, you have a podcast? That is so cool. Like the amount of people, you know, when you say you have a podcast, like that is so cool. It is cool because it's, it's like a little, your own little radio show. Like you don't have to be broadcasted on the radio anymore to.
Talk and share and yeah, so promote it, talk about it on social media, talk about it in your email marketing, like promote it. And that's what's helped me a lot is like, and it's something I'll talk about is how it is pretty much my main strategy for social media is whatever's on the podcast, talk about on social media.
They get a snippet of it, they listen, you know, they might see a seven second reel and leave me. But if they listen to a half an hour podcast, hour podcast. They're in my space for a lot longer than that reel. So like, that is why podcasting is. Superior in terms of content and it's evergreen. And I know you'd probably talk about that long form content and how it's just, you know, so useful for your business, but it allows people to be in your space.
So you have to talk about it, talk about as much as possible. So consistency learning. Promoting the hell out of it really is, I think what's happened and like, I'm too determined to just like throw it away now, you know, and obviously, yeah, having good results come through and, and grow my listenership and things like, it becomes a goal.
Yeah. And I know we mentioned that on my podcast about like setting goals around it and that's, you know, a really good way to help grow it because when you go, I want to get to here. You find out a way to get to that many listens, whatever you've got to do and you make it happen. So yeah, there's no secret, there's no shortcut.
You just got to show up. Yeah. Literally anything I think in business, in life, it's like show up and be consistent. You will achieve what you're trying to achieve. Exactly. And you think like, you know, obviously if you think about that stat, some people don't get over 20 episodes. So if you keep going, people dropping off, they're dropping off flies and you're, you're still going like, Oh yeah.
And that's what happens in business. I remember one of my friends said to me, Your middle name should be consistency. Aww. Because that's always what you say. Like, you just always talk about it, but everyone will say like, Oh, I'm having this issue, dah, dah, dah, dah. What do you think? The issue is consistency.
Yeah. And I love people out there and creators and business owners that acknowledge that. It's the ones that seem like an overnight success aren't. And when they actually say to you, This has taken a long time and a lot of consistency, you're like, Thank you. Obviously frustrating. But if everything came easy, it would be boring, so.
Yeah. A hundred percent. It's a long game with podcasting. And I think when I do say that, I do mean it as everything in life is basically a long game. If you can get something, as you said, if it's easy, how boring? But like a quick win may not get you long term results. Yeah. But the long game is here for long term results.
And that's what it's here for. So talking about the goals that you have. For the podcast, like we did on yours. What are the current goals you have now, if you don't mind sharing, and what are the metrics that you track to be able to keep those goals in line? Yeah, one of them being, you know, listeners and people listening, but I want to build, and it's something that you mentioned.
Like that community and those people, like those fans that listen. And one of the ways I track that is through reviews. So that's a big goal of mine is to, you know, increase those reviews. With that comes more people willing to come on your show without being like, I'm too busy, you know? So for me, reviews is a big one.
I got one today through the charitable email and I was just like. And, and when you just don't know that username, you're like, it's so good. And one of them was like talking about how they've learned so much about marketing their own business through the podcast and how it's simple and I don't use jargon and I was like, that is why I started this, you know, when you do something and people like get it.
Yeah. And they regurgitate it back to you and you're like, yes, you got it. That's why I'm doing it. Yeah. So, and that's what keeps you going. Right. So for me, definitely looking at, um, the reviews, but really for me, the biggest thing with my podcast is how much content can I get out of this and how can I use this podcast to make my life easier as well?
You might think that like, Oh, podcasting Showing up on social media and thinking about what you want to put on social media is harder. So much harder. And if you're talking about one thing one day and another thing another day, like people confused. It's funny. One of my latest guests, I tagged them in everything and you would have noticed like when you're on the show and she's like, Whoa, you really market these podcasts?
Like, yeah. Why would you not? And it makes my life, she's like, this is so like giving me so many ideas. I'm like, it just makes my life so much easier. Uh, and like, That's also with the podcast, if I'm going to invest time in this, what can I, how much can I squeeze out of it? So that's also like what I, I don't measure it, but that's like how I kind of like track that.
And also another one, which I think a lot of people don't really think about either is when you do have guests come on the show, Are they people, I love getting people that I know and supporting them and collaborating, but also connecting with people I've never met before. And this can be an interesting one because I know some people like screen people before they come on their podcast.
I hope for the best. If people pitch me, sure. Come on, I have never had someone where I'm like, Oh, do not align with what they're saying, you know, thank you, podcast gods, again, and it's amazing what you can build with that, whether it's, they refer you down the track, whether you love what they do and end up hiring them, makes my life easy, I don't have to go and find someone, you know, like, Actually connecting and networking and building my network, which is your network, which actually comes from getting guests on my show and like us having this interview, obviously there's like a pre sort of chitty chat before we hit record, we get to know each other, like one of the guys on my podcast, he was like.
You come into Europe, if you're in the UK, you've got a place to stay, let me know. Oh my God, how nice. Imagine that, if I take them up on that offer, that's some money back in accommodation. Like, you know, you just being able to connect and meet people and having a podcast to be able to do that is for me, you know, a metric that I don't necessarily track, but I love.
To think about in that way. So obviously there's the, you know, messages on socials and building that community and having conversation is something that I track and then direct traffic, obviously you can have certain links in your podcast and track that way. But I also like an advertisement as well. If people are listening to a podcast on the fly.
Not a lot of people, well, I know I don't go directly to Apple show notes. I might Google search that person while I'm listening to that podcast. That's also can be, you know, if you've noticed on the day your episode comes out, you've got a spike in website traffic, you know, obviously that that podcast is serving a purpose.
So, you know, really looking at that as well and looking at direct traffic to my website. And, and obviously all those things, signups to my email list and clients that have found me through the podcast. So they're like, and I know. You've mentioned how monetizing your podcast doesn't just come through sponsorship.
It also comes through, you know, promoting your services. So I'm really intentional with what I put on my podcast. I kind of try and promote the one thing and make it really easy to get people into my space and, and a no brainer type thing, um, to help them more than anything, because what I offer is free on my podcast.
So there are a few things I track, but I think it's interesting how you can get so much more out of a podcast than you think. It's not just about. The physical money in that moment, it's planting seeds, it's nurturing. It's like my business coach, my first ever business coach, I got told about her in a bar in Melbourne on grand final AFL grand final weekend.
I searched her on LinkedIn. I listened to her podcast. She knew nothing about me. And I listened to her podcast for 12 months. And then I was like, I'm hiring this woman. And that was like 5, 000 for three months, which now is very cheap per coach, but that was like, I did it, you know, and I've had clients where they've signed.
Premium ticket offers through their podcast and people always listening and you don't know them all the time unless they come over and tell you. So yeah, you don't know who's listening. Yeah, that's exactly right. And I've spoken to a few people that have said that they use their podcast as part of their sales funnel anyway.
So, you know, people come listen to the podcast, then it might not take them 12 months or it might take them 12 months, but it could take them, you know, three or four episodes before they take some action on it. So. I think the important thing is, is like constantly producing quality content is something that's really important.
I really actually think, like we were talking about this offline, that when we do episodes that when our energy's off, when we're like, Hmm, don't really feel like I want to do it today. You don't need to do it that day, like hopefully you're far enough in advance that you don't have to do it super last minute, which if you are doing it super last minute, please let me know so I can help you.
But I would definitely say that like people can hear your energy and if you sound like this is what I have to talk about. Yeah, this is it. This is this. This is this. Like. What's the point? Like I had to, I rescheduled a guest interview the other day cause I was so exhausted. I'd done so much talking the day before and I messaged her and I was like, Hey, are you free next week to do this?
Cause I'm exhausted and I will sound horrible if I don't do it. Like if I, if I don't just rest because people are going to be coming to you. And probably binging your content if they're new to it before they work with you, make sure that that consistency is there and the quality is there so that any episode that they land on, they're going to get the same messaging and exactly what you were saying before about consistency in structuring your content from the podcast.
I do the same thing as well. And then it's like, I think of the theme for the week kind of thing rather than. The theme for one post, that is so frustrating to me. It used to kill me and now I'm like, Oh, how, how can I turn this into like, even just like three different Instagram posts, a couple of LinkedIn posts.
And it's so much easier. You're so right. It makes it so much easier. A hundred percent. And you just put that energy into that podcast and then everything else. Like, obviously you might film a couple of videos or whatever you want to do from that podcast. Yeah. It just. It changed my life when I started doing that.
If what you're selling, if you're using it as your sales funnel and then you're talking about it on your podcast, then it makes sense to promote it on your socials as well. Yeah, it just, it makes sense. And then people come to your podcast and they're getting the same message as they are on Instagram and like, yeah, it just makes sense.
Yeah. And I think because of like, a lot of people think that when they're promoting it, that they're kind of scared to talk about it more than once. And it's like, you can talk about the exact same thing over and over and over. And no one will even notice that that's what you're doing. If you're talking about it in a different way, because realistically, that's what like the content pillars are, you're supposed to be a pro in those topics.
So keep talking about them. Keep like, that's how you keep your message consistent. And when you keep your message consistent, people know what you stand for and they know that that's what you're known for. So don't be scared to promote it. Realistically 20%. If you're lucky of your followers going to see that one social media post and also touch points.
So when I first started this business, touch points were at about eight or nine. So eight or nine touch points, someone will see something, take action. Now it's like, I'm sure it's more. Last time I checked, it was 18, 19. It's probably so much more now. So. You need to repeat what you're saying, otherwise no one's going to take action.
A hundred percent. Yeah. So it's just the world we live in and our attention spans are short. So yes, you've got to keep saying the same thing. And that's why you've got to really love what you teach and what you do, because you're going to be repeating it. And actually something that is relevant to this and relevant to what we were talking about on your podcast as well is.
I was, I was telling someone about creating a media kit. They, they have a podcast, but it's with someone else. They want to grow their own business. So they want a media kit to be able to go on another podcast. And so we're talking about this yesterday and we were going through all of the topics. And I said, okay, so let's go through the topics that you can talk about.
Then underneath that, let's break it down to like another five subtopics that you can talk about anytime. And then I want you to go away now. And write for each topic and subtopic, I want you to tell me an opinion of what you've got on each of those and a story that you've got for each of those, because being able to reel off those stories at any time.
It's going to be what's going to help you at any point, be able to go on a podcast or be able to go on stories or, you know, whatever way you get your content out into the world. Storytelling is the way it needs to be done. Like we unintentionally tell stories basically all day. If someone asks how your day was, you're going to tell me a story of what happened during that day.
So it's about intentionally. Being clear on what those messages are that you want to have in those stories and keep practicing them so that they come off natural, so that it's not like, and then this happened, and this is why this is why this is, I'm good at this. And it's, it's not like that at all. Yeah.
It's literally this whole conversation has been about storytelling and it's not been brought up until now. Yeah, exactly. The messaging part of it is so important. And I know with your podcast, you're great at storytelling and just in general, you, what is it? How to solve it? Solve a problem like Mariah.
You can't. How does storytelling work in your podcast and your business? How do you think that works for you? It's one of the main kind of pillars that I talk about and teach. I'll never forget the conversation. Here we go. We've got a story for a conversation with an entrepreneur in Sydney, 2021. I was living in Bellevue Hill.
It was very nice area, house sitting for a client. I ended up dog sitting for her recently, actually. So it's just, and she messaged me yesterday. She's like, I'm ready to work with you again. I had to take a pause and I'm back. So it's anyway, she's come back around. She's amazing. I was half sitting and I.
Was catching up with another entrepreneur that I'd connected with during lockdown, and he wanted some help with his business. He's like, let's grab lunch. And he was telling me about there is a comedian slash illustrator who was not the most amazing drawer, and he wasn't the funniest comedian. But when he brought these two elements together, He made something really unique and funny.
And the guy that I was talking to at the time, he, he's a builder in Sydney and he's like, I was just a builder. I was one in however many at the time. And I kept getting people asking me about design. Do I offer design as well as the building? He's like, no, I don't, but. Lightbulb moment, after reading this book, why don't I add design into my business and make it a building and design business?
And then he goes from being a huge amount of builders in Sydney to kind of a few, right? I was like, what are my two things? I don't know. As in that sort of process, I was doing workshops on storytelling, sort of built it more off the back of sharing my own story and seeing how it could really change my business, even though the story I was sharing had nothing to do with my business.
It's insane, right? I was like storytelling and strategy. This is great. So I brought these two things together to kind of offer something a little bit different and, and help businesses be strategic about the stories they share and, and strategy around their content. And not just be sharing this story.
Cause today I had a milkshake and this is what happened. Like what's the lesson, what's the purpose, as you mentioned before. So. Then I was like, cool, or I have to reshift the podcast needs to be story and strategy. So what I try to do now is I'll share a story at the start of my podcast that leads into a strategy, which is an actual step and tip, which I imagine we all do unintentionally, but I needed purpose around it.
I needed to make sure that was what I did. And then when I have a guest come on, I make sure they share their story before we get into anything. Yeah, because that's what people remember. And I know you commented on one of my posts the other day about how I went to Uluru and we did this trivia game and I remembered the answers.
Finer detail, a bit hit and miss on a couple of like, specific dates, but I knew the stories and that's how I remembered. Our team won the trivia. Yeah, they did. So, it's insane how storytelling plays and for me, it's the biggest part. Every time I write a piece of content, how can I add a story in here? Yeah.
It doesn't always work. Since I started doing that, I've seen an increased engagement in my content and increase in my listens on my podcast. It really does make a huge difference when you start sharing. And I just did a podcast episode recently on how storytelling actually changed my business. Like not just from me offering it and helping people with storytelling.
Like when I started sharing stories and, and selling with storytelling, it was huge, even to the point where the workshop I have. That I run every month, I share the stories of my clients in them. So people can remember what the framework, how the framework works through people's experiences. So it's been a massive part of my business and podcasting.
And I challenge everyone to think about. How can I share more stories? It doesn't have to be your dirty laundry being aired out on social media and your personal intimate stories. Like there's ones I probably won't share. Maybe, don't know, not ready, but even analogies. I've got a perfect, uh, time lapse of Mitch and I setting up our tent in our travel journey.
And I want to refer it back to how at the beginning, the tent. Was a bit lopsided, a bit caved in, and now it's like strong and sturdy and we like hammer them in real hard. And it's like, that's the journey. And when you first started creating content, it's like a bit average, bit lopsided. And now you're like, as you keep going, it gets better.
So, you know, even analogies are engaging. So I challenge everyone to think about that. In terms of content, business, if you're starting a podcast, if you're a guest on a podcast. Yes. Stories. And I think it's funny now that, and even that you mentioned the comedy part was the reason that comedians are so good is that they tell stories and whether you realize it or not, and I am sure pick it up in an instant and so do I as well.
We went and saw Tommy a little when it was in the comedy festival and every time he brought up a new story. Or a new, you know, start of a joke. I was like, okay, there was no finish to that last one. And then we've gone to this one and I know we're coming back to that one. And so it's on my mind, I'm like making like mental notes, like, okay.
He still hasn't finished that part. How are these things tying together? And I'm like, constantly just like analyzing and I'm like, Oh my gosh, switch off and enjoy, enjoy him do it. And then right at the end, you know, the last sentence of what he says is like, all of it tying in together. And you're like, ah, I get it now because I, Felt something because I was like, I felt like, Oh my gosh, finally.
He like told me what it was. When you are telling stories, like think about how you can make someone feel. I think TED talk is what they do it so well because they're such beautiful storytellers. And when someone makes you feel something, that's what you'll remember. And exactly what you're talking about with the trivia.
It obviously made you feel something, which is why you remembered it. Yeah. Emotion is huge in the process of storytelling and, and taking people on that journey. And it's interesting, I've been analyzing this recently as well. Mitch and I, my partner have a TikTok where we kind of share our travels and, and TikTok can be interesting with growth and it's been slow.
And then all of a sudden this one TikTok got like 50, 000, I think it's nearly 50, 000 views. I'm like, why did that one do different than the others? Like what's happening here? And it was just us in Gympie in Queensland and there's massive downpour rain. And we realized our tent is all open up. Like the windows were open and we're like, Oh shit.
Anyway, we get in the car and there's like this one patch of blue sky. And I'm like, I hope that's the caravan park, like in that blue sky. And we take, and then all of a sudden the rain downpours again. And there's this, and it was a journey, right? And we get back to the tent and it's clear skies and sunny.
And it's a miracle because we had electricity in there, everything, so it was like stressful, but I just filmed it as I'm doing it because I'm like, Oh, this is going to be content. You're like, this could be really like tragically funny because like F our life or it's a miracle. Yeah. And I said to Mitch, it's like, we had a problem.
We took people on a journey and they were like feeling it. They're like, what's going to happen? And I'm like one point of cursing. And at the end, like, it's a miracle. Like, you know, it's a happy thing. Like any Disney movie has a happy ending. So it's the same, right? You take people on a journey and I sort of worked out.
It was like problem, journey, outcome. Yeah. And I was like, if you can structure content like that, people want to know what's happening. And when you go see a show or anything, you're like. But what happens in the end, and you're like hanging on, like, I need to know. And that's why comedians are so good at it as well.
Cause the punchline is always at the end and it's kind of like, fame, you kind of taking people through this journey and then, Oh, and then this is how it all relates. So yeah, you can incorporate that into your content. You will see a difference. A hundred percent. So good. Oh, thank you so much for sharing all of that.
That is amazing. How do people contact you if they want to work with you or see what you're up to with your travels? Yeah. So I've got a few different socials going around, but the best one is probably Content Queen Mariah. That's where I share business stuff and like helpful things around content. But on there, it's a link, there's a link to my personal page where I kind of share more travels, which is Mariah.
Underscore content queen. So it's not too hard to, you know, the two are very similar. Um, and then the content queen podcast where you talk a lot about storytelling. So if you want to dive into more of that and work out, we've got formulas on storytelling, all sorts of storytelling stuff. Um, so you can check that out as well, but thank you for having me.
It's been so fun chatting. Thank you so, so much for your time. Enjoy your Europe trip that is coming up. By the time this comes out, you will be on your Europe trip, which will be amazing. Thank you so much for coming on the podcast and for everyone else. I will talk to you next week. Bye. Thanks Cas
We want to say thanks so much for joining us for another good chat. We would love if you would help us with our 2023 goal to get to 100 ratings and reviews, and then send this podcast on to someone who you think will love it just as much. Connect with us on LinkedIn and Instagram like good chat media, and we'll chat with you next week. Bye. This podcast was produced by good chat media.
