Episode 25: How to Keep Your Podcast Consistent
Staying consistent with your podcast is extremely important, and the fear of not being consistent is something that holds a lot of podcasters back in the process of getting started. In today's episode, I'm sharing 4 tips on how to stay consistent with your podcast and marketing.
You'll learn:
How planning can create a lot of ease
Why batching doesn't always mean recording
Why you should stop overcomplicating the process
How getting rid of the "shoulds" removes pressure off your production
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Good Chat Media acknowledges the traditional owners of the land where we work, live and record the Wurundjeri people of the Kulin nation and we pay our respects to elder's past and present always was always will be Aboriginal land Hey, I'm Cass, the founder podcast production agency, Good Chat Media and welcome to Good chats. Good chat is a podcast with a holistic approach to business and marketing. And with the help of some super special people, I'll be spilling all the secrets about boosting your brand building credibility and connecting with community through podcasting. Let's get into the episode.
Hi friends, welcome back to another episode of the Good Chats podcast. It is your girl Cass, the founder of Good Chat Media, podcast production agency here in Melbourne. What is going on? Something that I always deal with with a lot of podcasters or the fears of people wanting to start a podcast is that they're not going to be able to keep it consistent.
So in today's episode, I'm coming at you with four ways to keep your podcast consistent. These are things that I talk about to my clients all the time. So if you want an inside look into what we talk about, I'm going to keep it really quick, really simple. Strap yourself in. Take notes. Here we go. All righty roo.
So number one, you want to be as far as possible in advance. With our clients, we like to have a buffer of, at the very least, one week, but a two to four week buffer is ideal. Why make it stressful when you can make it easy? To make it as easy as possible, and as far out in advance as possible, having a plan is really, really key.
So, making sure that you know what your next few months of episodes are going to be, if you're doing it in a recurring frequency of it being not in seasons, is Making sure you know what's coming up so you can prepare for those episodes and schedule them into your calendar so you know when those episodes are coming up.
Then, it makes it really easy to be consistent with the rest of your marketing. Because your ongoing marketing is just going to keep showing up in the same format because you're just keeping it nice and consistent and easy and boring. And I don't mean boring in the way of what your actual content is. I mean boring as it's so simple and easy that it...
It just feels like another day, another dollar. To do that, we're going to my second point, which is batch recording. Now I know that batch recording isn't for everyone, and I totally understand that. I'm an introverted person, so doing guest interviews or guest conversations are quite hard for me to do. a few in a row, even two in a row in a week to me sounds not so nice.
But you know what I can do is I can have them done as far in advance as I possibly can so that it's not going to drain all of my energy in the weeks that are coming up to the episode wanting to be aired. The other thing for me I like to batch record my solo episodes because, as you know, they're nice bite sized pieces of content and when I'm in the mood to talk, I am in the mood to talk, I push it back as far as I can if I don't have the energy there to show up like I am now.
I have had record this episode and another episode in my calendar and in my to do list Every day and just keep putting it to the next day because I thought I don't have energy for it But I did it far enough in advance so that i'm not chasing my tail Trying to make it happen the week of I have done that and it's not a fun time and if you have done that you'll understand how crap it is to try and chase your tail and do it on the week of because If you haven't had the energy before I don't think you're gonna do it on the week of it's not a fun time So, maybe it's not batch recording everything.
Maybe it is a spot where you create the plans of everything, where you map out all of your episodes for the month ahead, and then record twice a week for two weeks. And when I say twice a week, you can just do two episodes back to back if they're solo episodes or you can do all four episodes in one day, really, if you want to, whatever works for you and then you're done for the rest of the month or whether it looks like, you know, batch editing, or if you have everything created and then you send your files off to an editor or a podcast manager to get everything sorted, then you can stay in your zone of genius and let them do theirs.
And then everything will get sorted for you. So your batch recording actually ends up being the total package by the time you get it back. So that's a really good way to stay consistent. The third way to stay consistent in my books is to make it easy for yourself. Simplify your process. The way we like to do this is to do it through a project management tool.
Make it easy for yourself because the easier you make it, the more likely you're going to do it. And the more simple and free it's going to feel rather than being like, Oh, I don't want to do that. Because why would you want to feel that about anything in your business? Why would you want to feel like, Oh, about anything?
That doesn't light me up, but having a good process where it makes it easy and takes out all of the crappy bits within it, it shouldn't be that hard. It's not a hard process. Podcasting absolutely takes up a lot of time. Don't get me wrong. I'm not gonna pretend like it doesn't but you know what it doesn't it's not hard Yes, you need to have some skills to be able to edit to be able to market it right all of those things Depending on what your goals are.
Absolutely, but the actual process of doing it is not hard So stop making these things hard. I use click up for my podcast management for myself for the good chats podcast and I love it It's so easy, like stupid easy. But then for my clients, I use Asana because I do like to have it separate, unless they use ClickUp already and then we set it up in ClickUp.
But it's all the same thing, basically. It's all just like, you know, the most simple way that you can use the project management tool. There's not a lot of fancy things. I mean, my form for people to book in for the podcast episode, that is run through Calendly, and then it gets sent to a landing page with the ClickUp form.
Yeah. I mean, that's a bit snazzy, but that's the only thing that's like any kind of complication in that. The rest of it is really simple. Each task has their own list of subtasks, and it runs through all the process of it from the episode planning stage, to booking people in, to recording, date set, to post production, to scheduled, to absolutely complete.
And so we create this whole process for clients as well. So what I've done is create an Asana template that you can purchase on our website, and I'll leave the link in the show notes so you can go for that. That will help you stay consistent. It'll help you know where all of the tasks are. And what stage they're at, what subtasks are in there, what days things are due, what's coming up next.
And it would also be really helpful for communication if you have a team helping you. So a lot of my clients have not only me on their podcast team, but they'll have their VA who are doing other tasks for them, whether that be post production or pre production. And we add them to the assigner board when we're working on the project with them.
We want everyone to be what. What is going on? So that it makes the life of the podcast host of the business owner of you so much easier. There is so many times where I meet someone and they'll say, Oh yeah, but I haven't got this. And, and then I have to send it here. And then when they bring it back, then it's this and it's, I'm like, Whoa, Whoa, Whoa, Whoa.
Why is it that hard? It really shouldn't be that hard. And it doesn't have to be that hard. And let me help you because I want you to make it so easy. So, if you want to check that out, I will leave the link in the show notes for you to be able to purchase that one. And the fourth and last tip is get rid of the fluff.
Get rid of the shoulds. If you don't like a part of the process that you feel like you should be doing, cut it. You don't need it. Or, if it's something that you do need, outsource the task. If you know that it's going to be helpful for you, but you can't stand doing it, or you're not good at it, or it takes up too much of your time, outsource the task.
There are so many talented people that are going to be able to help you through this process, good chat media included, absolutely. But if you need help with, you know, a certain part of the process, That you're not able to do by yourself and it's really frustrating you, it really makes you not want to record or not want to do the podcast, then have a look and see where you can allocate some budget to get a hand because getting that time back and that stress gone, that is what is going to make you successful in this project.
So to recap, one, be as far as possible in advance, two to four weeks. The second is to either batch record or batch create. And I know that sounds like the same thing, but if you've listened to the episode, you will know what I'm talking about in terms of if it's mapping out the episodes all in one hit, or if it is, you know, editing all in one hit.
Batch your tasks, whether it's recording or not. Number three was to make it easy for yourself and simplify your processes. And again, that Asana template will be there for you to purchase. If you would like it, it will be really helpful for you to be able to know where everything is all at one time. It is what we do.
It is what makes it so easy and it is what makes our retainer clients come back to us every month. And number Get rid of the shoulds. All I will leave you with is make a plan, make it easy, and it will be consistent. If you have any questions about making your process more consistent, if you need an overhaul, we can do that.
That can be included in a growth strategy session. You know where to find us. We would be happy to help you and I really look forward to hearing how you go with keeping your podcast consistent because it's really going to help you show up and have the impact that you actually want to have. And on that note, I will chat to you next week.
Bye.
We want to say thanks so much for joining us for another good chat. We would love if you would help us with our 2023 goals to get to 100 ratings and reviews and then send this podcast on to someone who you think will love it just as much. Connect with us on LinkedIn Instagram, my good chap media. I will chat with you next week. Bye. This podcast was produced by good chat media.
