Episode 14: Tips for Growing a Thriving Community with Sheree Rubinstein
Community is something I'm super passionate about, and when you find a community that supports you and wants to see you thrive, it's the warmest hug you didn't know you needed. So, today I'm joined by the gorgeous Sheree Rubinstein, founder of a community driven online platform for women entrepreneurs, OneRoof.
You'll learn:
Why the best way to grow community is to simply give a shit
How OneRoof created their values and continue to stand by them
How community is helping women feel lighter
How to measure the success of the community
About Sheree
Sheree Rubinstein is a former corporate lawyer turned entrepreneur and Founder of One Roof a community driven online platform for women entrepreneurs. Often referred to as the Queen of Community Sheree spends every waking moment thinking about and acting on how best to help women launch and scale businesses successfully with access to the right support and networks. One Roof has over 1000 members across Australia and a fast growing online community of over 30,000 offering everything from meetups to masterclasses. Sheree is a regular public speaker, has won a number of awards including Telstra Business Women's Award Finalist and was nominated as an AFR 100 Women of Influence. She is a mum to two littles ones and is also on the board of the Victorian Women's Trust.
Connect with Sheree and OneRoof on Instagram, or on the website
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Good Chat Media acknowledges the traditional owners of the land where we work, live and record the Wurundjeri people of the Kulin nation and we pay our respects to elder's past and present always was always will be Aboriginal land.
Hey, I'm Cass, the founder podcast production agency, Good Chat Media and welcome to Good chats. Good chat is a podcast with a holistic approach to business and marketing. And with the help of some super special people, I'll be spilling all the secrets about boosting your brand building credibility and connecting with community through podcasting. Let's get into the episode.
Hi friends, welcome back to another episode of the Good Chats podcast. It's your girl Cass. Community is so important to me and As a business owner, I really didn't realize how important it was. It's something that you don't realize that you need until it's right in front of you and you're like, Oh my gosh, this is the warm hug that I needed that I didn't know I needed.
So thank you. And today I have the gorgeous Sheree , the founder of One Roof, a community that I have been in for about Maybe two and a half years and we're talking about building community in the form of a business. Sheree started OneRoof eight years ago as a way to connect with other business women that We're feeling lonely because she was feeling lonely as well, and often referred to as the queen of community, Sheree spends every waking moment thinking about and acting on how best to support women launch and scale businesses successfully with access to the right support and network.
Wonder if now has. Over a thousand members across Australia. And I freaking love that community. Like you you'll hear how much I have to praise in this episode, but I really, really, really enjoyed talking to Sheree because it really made me appreciate how lonely business actually is. And I don't think I realized how lonely I was until I had people around me that understood what I was going through and were able to say, Hey, Yeah, you know what?
I was there a year ago, a month ago, last week, yesterday, and you know what I did? And whatever they did, you know? Like, actually having people who understand you is something that's so important. We also chat about what is important in building community, and as I've spoken to podcast already about community, something that is big is actually just giving.
And not just building a community with the goal of, you know, wanting to make more sales. It's okay, cool. You've got this community. Now what? How do you nurture them? How do you support them? How do you make sure that they're wanting to come back and wanting to, you know, invite other people to there?
Because that's how you can tell when a community is doing well is when they want other people to be joining that community. While we're on the topic, I have started my own online community. It's a free community on Facebook. It is if you are in Melbourne and you're a podcast host or you're wanting to start a podcast, I was feeling like there is no events in Melbourne for us to go to.
And I want to go to more and I want to meet. cool podcasting people and see what they're doing, see what they're up to, help other people, meet other people, collaborate, you know, like all those kinds of things, all the things that I love to do. The love, the power of podcasting. And I actually have an events background.
So I was like, you know what, this is perfect. I want to go to fun events. My friends want to go to fun events. Let's just start it. So I'll leave a link to the Facebook community. You can join anytime and Come and see who's in there There might be someone who you want to collaborate with if this is something you're interested in or if this is something that you think Someone you know that is a podcaster in the Melbourne area vicinity would be interested in hanging out with other podcasters, then please send it over to them because there is a lot of people in here that want to connect, want to collaborate, want to just meet other people doing cool shit.
And you can do that when everyone's in one group together. So that's what that is for. I would love you to connect in there with us and then come to one of our events. So, this is a really good episode about building community and it's really interesting to see it from the other perspective of, I am a community member, I pay my fee to be in this community, in the One Roof community and It is so lovely to hear and see what Sheree has built in the last eight years and what I'm so proud to be a part of.
So without further ado, here's the interview with Sheree. Hi Sheree. Thanks for coming on the podcast. Hi Cass. Great to be here with the podcast expert herself. So nice to connect. I've been in one room for, I think. Two and a half years now. So, and this is the first time we've chatted one to one other than in an event.
So, so nice. Yeah, it's very true. I can't believe it's been that long. I know. Speaking of One Roof, how did it get started? Like what was it, what was the inspo for One Roof when you started it? Yeah. So it came from, I started my career working in corporate law. And I think literally from the day that I started working, you know, walking into 101 Collins street in, in the CBD in Melbourne, I just felt like the messaging that I got as this young career driven woman who, You know, it was a bit shy, not, not so good at public speaking back then.
Didn't really fit the kind of stereotypical mold of a leader or somebody really out there and kind of arrogant and self confident and also wanting to have kids one day. I just felt like being a woman.
And I really struggled with that. And that was the beginning of kind of the spark that, or that it kind of ignited this, you know, fire in my belly and this passion to go, hold on, like, this isn't right. And there must be so many other women out there feeling a similar feeling to me, feeling that imposter syndrome, feeling like, you know, the, the, the, the, the They aren't seen, they aren't heard.
They really don't have that seat at the table. Yeah. And so it really just started as firstly, I just wanted to bring women together and I ran networking events for women. And that was just to bring women together who I thought, you know, would be feeling similar things to me and had speakers and. Just wanted to kind of get this conversation going and solve my own challenges of navigating my own kind of ambitions and then eventually turned into a coworking space with a lot of testing, we tested in an Airbnb home and just in a few other interesting, weird locations before really realizing that it was going to be a coworking space for women, which has all shifted again recently, but.
Yeah, that's so cool. Literally when I think of One Roof now, it's like anytime someone's saying like, Oh, you know, like I want to meet new people. I want to be able to connect with people at a level where they're doing really cool things. I want to do really cool things. Like I'm always like, Oh, you got to join One Roof.
It's honestly like. Turned into such like a source of truth for me now that it's like, Oh, I'll go to one roof to like, go, go into there to like talk to people about it or, Oh, I need to find something like I'll go into there because I feel like the community that you have put together, like the people that you have attracted to that community have been so great.
And literally everyone says it that when we go to any events or even if they aren't one roof run events, even if they're people from one roof that are. Running events. Everyone has always got so many great things to say about OneRoof. So that must be a really nice feeling to have cultivated that kind of experience.
It's the best. And it's, you know, I was looking for a community and so that's often like. What OneRoof has been. It's like, I'm a business owner. You know, I feel very in the trenches with our members. I've always wanted OneRoof to be, you know, an extension of our members businesses. And exactly like what you said, that it's a source of truth.
It's like, Oh, I have a question. I have a challenge in my business. That's okay. Cause I've got this great network of other women who get it, who are doing similar things, who can help me answer those questions. I'll start there. That's what I've always hoped it would be. Yeah, that's so nice. It's a great place to be.
And so if you're not in Wunderoof, definitely recommend jumping in there. When I spoke to the Girls Gotta Work girls, we were chatting about community and I was saying to them, like, what do you think is an important factor of building community? And Jordan said, Actually giving a shit and I, I'm like, yeah, look, that is, that is truly a number one thing.
And you really feel it with, with you guys, like in any of the events that you hold or, you know, any of the power ups or anything like that, you really feel like. Okay. These people really do care about me and they really do want me to succeed. So that's a beautiful thing. I love that. That's actually what I always say, Jordan's line, like just give a shit, like actually genuinely care, because it's like you said, if you build community thinking, I'm just going to build this community for my business.
Cause it's a great way to build your business, but you don't really care. You don't set the right intentions. You don't have the values instilled in it. Everyone feels that it's just really inauthentic. So yeah, always say, just give a shit. And that people feel that that's so good. And then when you started one roof and then evolved from where you started, what was the kind of values that you set from the start and, and how have they evolved from where you started?
Yeah. So in order to shape the values and the mission, what we first did was actually ran focus groups. So my ex business partner who I started OneRoof with was a strategist, was really good at running focus groups and distilling kind of insights. So we brought women together, entrepreneurial women, and we actually asked them through these sessions, like, what are the challenges holding you back?
What do you think? And the issues, how do we close the gender gap in entrepreneurship? Do you kind of offering, do you think, you know, should we create something in person for you? Should we create an app? Should we create an event? Like what is it that you need? And it was actually through garnering those insights that we worked out kind of the mission and of OneRoof and then over the years.
The how has changed many times. Like I said, we were a co working space. We were the leading co working space in Australia for women led businesses. And then when COVID hit, we really pivoted everything into this online model and this online community and learning for women entrepreneurs. But The mission and the values have never changed.
And a lot of that often comes back to us asking the members, hearing what the members say. It's like, rather than saying these are my values and telling everyone, this is what you do. It's, it's a process of uncovering. And so it's like uncovering it with your team, uncovering it with your members and the broader community.
And then recently, like we constantly go through these Ray brands. So recently we've just done another Ray brand where we've gone back over again. Like, what is it, what are the values that speak to us? And so things like, you know, honesty and, and courage and generosity, like we go. Bob and beyond, we keep it real.
Like the idea that you can share something in the one roof community. That's very honest about the challenges that you're facing about what's going on, that doesn't feel like you're just complaining for the sake of complaining, but it's very relatable. That's everything that we stand for and have always stood for.
So, yeah, I would just always say in working out your values, if you can make it an uncovering process, rather than I'm sit at the top and I'm telling you all, this is what the values are and really leaning on your staff and your members and your community. It's all in there. Like it's already there. Yeah.
And that is something that I feel like definitely happens within, you know, the power ups and stuff like that. And even just the threads in the Facebook group is that when you go there, you can be your true self. Like you don't have to put on this facade. It's not about selling. It's just about meeting people who probably going through the same experience.
And then if you happen to connect and if you happen to work together, cool. But if you don't, then that's like, that's not the objective. And that's such a great thing. Cause I feel like a lot of networking is a lot of selling. Like even I went to an event last night and it was a podcasting event, but it was all creators.
And I was like, okay, well, I'm coming as a creator, but also like I, I help people with their podcasts. So I'm like, I don't want to feel like I'm selling to you, but like, this is what I do out of work. So it's a hard line between like. You know, self selling and like, and just, just wanting to chat. Like, I just wanted to chat about what I do.
And a lot of people at that event were more, you know, working nine to five and then they're not working in their own businesses. And they actually had said something about, you know, when you work your full time job and then you have to go home and record your podcast. And like Haley, uh, from Hallie Helper and I were like looking at each other, like, Oh yeah, cute.
Like a full time job. Oh, that's nice. We wish.
95 . Yeah. What? Yeah, so, yeah, exactly. Yeah. Mm. My experience of having worked in the corporate world and feeling like you couldn't show up as your true self, there was an expectation of how you needed to show up, and there was a lot of pressure and anxiety around showing up perfectly and in a certain way, and I really never felt that that brought out the best in people.
And so when I started one roof, it was. Always the core of it was I'm going to show up as myself. And that also helped me because I had this immense fear of public speaking. And so the only way I ever felt comfortable was when I could just like, take off my veil and just, Hey, here, here's me, here's all my things.
I could just be myself and then I felt more comfortable doing it. And so I found that, yeah, that is. That's where we all resonate and the same in what you're saying when we're selling, like no one wants to be sold to, but if you're a business owner, you're passionate about what you're doing or the cause of a mission or whatever it is, you're not selling, you just want to share, you just want to talk about it and that comes across so authentically, um, and when you can build a rapport with somebody else and relate it back to them and why would they care when they Feel your energy.
Like people always say to me, Oh, you're so passionate and they just feel it. That makes all the difference. That sells itself. So you don't need to try to sell. Yeah. For sure. I always feel like the energy that I get from you and from Fran and from faith, like everything's always passionate, but it's always warm.
It's always like. That comfort of like, Oh, I can go in and I can share like how I'm actually feeling. Like a lot of the times I wasn't showing up to the power ups and stuff like that, because I was like, I'm not in the mood to talk to anyone. And then I forget that like, sometimes because it's so lonely, I'm not used to talking to anyone.
That when I do talk to people, I'm like, Oh, that was really nice. And I got to meet someone new and like, I got to connect with that person. And that's really special. Like, I can't wait to see what they do with that. And it's literally like going back to literally just giving a shit. And it's so nice to like give a shit about other people that you would never meet if you were.
You know, running silo. Yeah. And that, and that's a good point. It is such a lonely experience building a business. Even if you have a team, even if you have advisors at the end of the day, the back often is and stops with you. And so it's very easy just to get lost in. All, you know, our to do lists and our, all the things that we have to get done and you don't have time to talk to others, but it's like you said, when you do, you just get to stop and reflect and you get a chance to talk with other people who really do get it and learn from what they've been doing and take yourself, you know, not just focus on yourself for a second, but see what somebody else is doing, which gives you perspective on what you've been doing.
So it's that it's like. Yeah. I think that's a game changer for people because it's a, otherwise it's such an isolating journey and it's hard to find entrepreneurs and business owners who get it. So that's where communities like OneRoof and many others exist so that you, yeah, you get the chance to talk to others and share the challenges and what's going on.
And you know that it's a room of people who are in the same position as you. Yeah. And it actually works so well with when you do meet the people you like. I literally have not come back from an event where OneRoof like, and just every time I go, I'm like, Oh, they were so nice. Or like, Oh, this person was so nice.
Or it was so easy to talk to. Like, I feel like because you've built such a good community in OneRoof that when you go outside of it and you say you're a part of it, everyone's like, Oh, Oh, cool. Yeah, yeah. Me too. Like you're a part of something so special. And that's honestly like props to you guys. Like you've done so well with.
building that and like I recommend it to everyone. So there's lots of people in there that I've been like, you gotta get in there because it's beautiful experience. Thank you. What is your favorite part about building the community? Been? I think for me, I just, Um, what fills my cup and gives me incredible energy is when I get the chance to talk to another woman or other women about their goals and, you know, talk through the challenges that they're having and they walk away going, okay, I feel a little bit lighter.
I've got a bit of direction. I've got an idea of what to do. I've heard Sheree talk about all the million failures and challenges she's been through. So I don't feel so bad about myself. Yeah. I feel like I've got this. And that just gives me. Immense, just excitement and joy. And so for me, it's, you know, I, a lot of one roof members are very good friends of mine.
And I've been doing this for eight years now until I just get to build a community that supports me and I find great friends. And then it's like, I love. Still being so involved in the delivery, the welcome calls, the business check in calls, you know, sometimes running power up sessions. Like just, I want to hear what people are finding, what the challenges are, and I want to help.
I just love to help. I love to serve. And so it gives me immense joy. Yeah, that's so good. And I feel like you guys do such a good job of doing that in the, in those sessions. Like it's such a warm and comfortable feeling to be in that space with your community being your business. How do you measure the success of one, your business, but also the community?
Like I feel like it's two different. You know, the members and then also with, with how it runs with your business. Yeah. So I guess in terms of the business, you know, we'll have these kind of hard KPIs and measures that'll be around, you know, number of current members, number of new signups, our churn rates.
So the number of members that we're losing our revenue, our, you know, open rates, um, email click through and open rates. Our engagement and attendance to workshops and events. And then it's when it comes to members, it's an interesting one. And over the years, I've always struggled to have very clear kind of measures of success because success means something different to every single member.
They've got their own measure, which is relevant to us because we want to support them in what their goal is, you know, what they want to achieve. And so really it's, Like we, we will have feedback surveys and, and have opportunities to talk one-on-one with members to find out what stories they have, what feedback they have, what's working and what's not.
But it can be as simple as, I made a friend through one roof, or I met, you know, um, Cass, who is now helping me to create an amazing podcast. Or I found a client, or I increased my revenue, or I hired someone. And so. We want to eventually be able to track that a bit better. Like how much revenue is being generated within the community each year?
What kind of impact, how much kind of money is being donated or time has been given pro bono, what kind of. Connections have been made that people would determine to be meaningful business connection. How much funding has been given to our members, but we don't have those answers right now, but I think eventually that's something we'd like to work towards.
Yeah. I think that it's like customer satisfaction almost is like the, the real thing you're going for. And I actually reflected on what my initial answer was on my signup form, because when I changed my details and I was like, what did I write? And I think it was something like to connect with more people that.
You know, cause I really, I, before joining, I really was like, okay, they always say find your tribe, you know, all this stuff. And I'm like, I'm not finding anyone. Like, how do people find people? And then it was Nicole Smith who had told me about OneRoof. She's like, I think you should join. I think you would benefit from it.
I was like, Oh, okay. And then I did. And I was like. Why didn't I do this earlier? This would have been so fabulous from the start of my, you know, business journey to do that. So I feel like you've ticked customer satisfaction for me. So you can put that in your, in your metrics. That's great. I think that is like referrals or members referring others into the community is huge.
And that is definitely a measure of a community that has been well nurtured and is growing well. Um, but I would also say it just, it takes courage to join a community like One Roof. Like, you know, you've got to, you've got to be ready to step up, step out, you know, kind of step out of your comfort zone, sign up to something that you kind of think, you know, but you're not really sure what am I signing up to?
What am I going to attend? And it's something for yourself that a lot of women in particular, I don't have time to do that. I don't have money to do that. I'll just need to focus on my business. So it's. Yeah. It's personal development in many ways. Totally have to have a bit of courage and desire to step out into.
Yeah, definitely. I think that the, the courage is a huge part towards that with, you know, even just going to a power up, but the people that you meet in there, it's such a nice. I feel like I haven't been in, I think that I was in the same room as someone. And I said, I haven't seen you in probably two years because we haven't been put in the same room together.
So like, even that, like you get to meet someone new and it's that thing before what we're talking about, like the accidental selling, basically, I kind of tell people about that with podcasting and it's, you know, organic because you're just talking about the things you're passionate about and. When I was put in a room with a few people the other day, I was like, Oh, it just inspires you to, okay, what are they doing?
Oh, maybe I could do something like that. Or like that's inspired me to do something else. So it's like, it's almost just like a creativity flows more when you can hear what other people are working on, what other people are doing. And it also is like that lovely referral where you were saying like, Okay.
This person's like needing this in their life. Who do I know that could help them or like, what, what tool do I use that that would help them? And, and that connection point is something that's really special after those conversations as well. Yeah. Yeah. It's so true. And I, I will also say like, I think about all the hardest moments I've had in my business journey.
Like there's been a lot of rock bottom moments where I'm like this, it's just. Shit. I think I just made a walk away. It's failing. I can't do this. And it's what gets me through those moments is community. And you know, there's been times where I've pulled a room of people together in into a room for two hours and said, I don't know what to do.
Like, here are the numbers. Here's what's going on in the business. Do I walk away? Like, I really don't know what to do right now. And I've never felt more stressed in my life. And so, You sit with that stress and if you don't talk about it and you're someone who just wants to, you know, focus on it, it takes over and it's always worse in our heads than when we talk about it and then you get other people who have been through it or can give you some perspective and get you out of sensationalizing it in your head and they're like, Oh, that's not so bad.
And you're like, Oh wow, that's not so bad. What was going on in my head? I was just going on like a spiral. Sometimes you just need to get it out of your head and you don't realize. How much you need to get it out of your mind when you're stuck just talking to yourself and getting that out with other people is such a beautiful thing because you're like, okay, once I said it out loud, maybe it's not actually like as bad as I'm thinking it is.
And I've actually solved it in my head as I'm, as I'm talking to you. So it's exactly right. It's never as bad as we think it is. And we always have an intuition and our gut is telling us what we should do. It's just when may not be listening to it or wanted to go with it yet. So that's exactly right. And just before we go into the next part, do you have anything that you would recommend to people if they're wanting to build a community or, you know, mistakes that they should avoid in doing that?
Yeah, I think like the comment we made before about giving a shit, it really starts there and it's really about being intentional. So, you know, you really, you've got a lot of questions to ask yourself when you start a community. Why are you doing it? Who are the people that are going to be in the community?
What if there's someone who ends up being a bad egg? How are you going to get them out of the community? What are the guidelines and rules and how to, how will you communicate that? What's your tech stack? Like what platforms and tech are you going to use to support the community so that they can connect and share?
What's the value you're going to provide easily. That's right. It's going to be an incredible user experience. People need to feel like they're going to get value out of it. And the other thing I would say is what resources are you going to invest in it? So, you know, I've always been very clear that we need a community manager from day one.
So, you know, we've had Fran from so early on since pivoting to an online membership and she's driven so much of the community side of things because she's so passionate. She's so good at it. She puts our members before anything else. And so having investing resources into a person or, you know, support.
To actually guide the community is everything. Because when a member's upset, they go to Fran or I, and they say like, I'm not happy, here's what's going on. And we add onto it straight away. Or, you know, if the, if like there's somebody who's not abiding by the rules and they're kind of reaching out to members and they're selling and cold calling, we're onto it straight away.
Like you need people there to guide and facilitate that and listen to the members and take on the feedback and then keep iterating. Otherwise it just falls over because it's like, no one knows what's happening. It's not being well nurtured and guided, you know, yeah. People don't feel supported. The last thing I would say that's actually worked very well for one roof is kind of taking a step back and letting members.
Do things themselves and then watching what happens and, and supporting them with that. So we've got this ambassador program with 30 members around Australia, each running in person member meetups in their area. And that just came because there was a couple of members who naturally just started doing it.
And then we realized, hold on. As a small team, we can't be everywhere. The pandemic is not really here anymore. People want more in person. How are we going to achieve this? And so we leaned on our members to be able to do it and it's working so well. So yeah, nurturing that community, investing time, money, people, resources into it, and then stepping back and allowing members to actually guide what's working well and give them power and ownership over it.
Is everything. That's so good. Yeah, I'm in the, in the North side of Melbourne chat and that's so good. And we're always just chatting in there about like, Oh, there's, there's this event. Do you want to come to this? Or like, we're going to do this or, you know, but it's just like that, those micro communities within that, that you're like, Oh, cool.
People are close to me. And like, this is so nice. Like, I think after COVID we were like, Oh, let's go, you know, hug our friends and family, but we forget that. What was life before that we were seeing a lot more than just our friends and family. And if people started businesses in COVID or after COVID, they kind of forget that like we were around a lot more people before.
That, so it's nice to have that connection now that we're allowed to, to go out and have fun. Yeah. We need it. We need that connection. Yeah. Yeah, absolutely. Yeah. Love it. Well, thank you so much. I'll leave all the links for OneRoof in here. I've got a quick game that I play with all of my guests called smash or pass.
We do smashes, two thumbs up, passes, putting it in the bin. Are you ready? I'm ready. I'm scared but I'm ready. Nicole said the same thing. I'm like, it's pretty, it's just like, it's easy little things. It's just five little questions. Love it. All right. First one, smash or pass phones on do not disturb. I'm into it.
Smash. Yeah. Yeah. Same. I literally have mine a little like nine to five. It's on do not disturb. And then from, I think it's nine 30 PM it's do not disturb. So I've got a window there where people can know I can see notifications. Very good. Can I also say, I actually got advice yesterday. I've been talking to a coach a couple of times a month.
The other advice he's now given is to put my phone in the car when I am dealing with the kids. So it's like, I've been finding it very hard going from like work to mom mode and I find it's hard to regulate my emotions and I'm just feeling anxious. So, um, the advice was leave the phone in the car. So I'm fully present.
I'm with the kids for at least a couple of hours before I even go and get the phone. And there's just no chance of looking at work or doing anything, which has been amazing. So I've already implemented that. Yeah. And it's been going good. Yeah. Country music smash. Yeah. Same. Same. Horoscopes. Oh, pass. All right.
Hugh Jackman singing. I mean, I'm into them, but I don't know them, but I'm happy for people to be into them. Yeah. Hugh Jackman singing. Smash. Yep. Are you a, are you a Greatest Showman fan? Yeah. I don't know. I don't know if I am. I like him, but I, and I like him on Broadway, but I don't know if I loved that movie as much as everyone else did.
That's, that's all my thing. And the last one is Staycations. Uh, smash. Yeah. All right. I don't need to go away. Sorry. I had to think about these. I was like really excited and I'm like, I don't know.
Awesome. Well, thank you so much for recording this podcast with me today. It was so nice to chat with you and I'll let everyone know where to find you over at OneRoof. And for everyone else, goodbye. We'll see you next week.
We want to say thanks so much for joining us for another good chat. We would love if you would help us with our 2023 goal to get to 100 ratings and reviews, and then send this podcast on to someone who you think will love it just as much. Connect with us on LinkedIn and Instagram like good chat media, and we'll chat with you next week. Bye. This podcast was produced by good chat media.
